An Intellyx Brain Candy Brief
ThinkAnalytics leverages machine learning and video metadata to understand what content resonates with each viewer.
Its platform provides content discovery, metadata enrichment, and content summarization.
ThinkAnalytics delivers viewer insights to content providers and supports targeted advertising by those providers and third-party advertising systems.
The company’s use of machine learning predates genAI. Today, by incorporating genAI, ThinkAnalytics can provide personalized synopses of video assets as well as recommendations.
The company also leverages genAI to provide a recommendation chatbot to viewers as well as support for voice-activated remote controls.
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