An Intellyx Brain Candy Brief
Tauth leverages the content provenance and authentication specification from the Coalition for Content Provenance and Authenticity (C2PA) to provide a simpler approach to verifying content provenance and authenticity than digital signatures provide alone.
As part of the Public Key Infrastructure (PKI), digital signatures have given content creators a way to prove the origin of content (provenance) as well as to prove content hasn’t been tampered with.
However, over the decades since digital signatures became available, they have proven too difficult to use for most situations.
Now that AI is facilitating the creation of malicious and otherwise bogus content, industry leaders including Adobe, Google, Meta, Microsoft, and others have joined together to establish a more straightforward approach to content provenance and authenticity verification via the C2PA.
Tauth leverages the C2PA spec to provide one-click authentication and provenance verification by leveraging digital signatures and content watermarking. The company creates a C2PA-compatible manifest and writes it to a blockchain to provide verifiable immutability.
Until and unless the C2PA spec becomes broadly adopted and understood, Tauth’s offering will be primarily of use to organizations with audiences that are prepared to support C2PA manifests.
For example, public companies may wish to distribute financial disclosures to shareholders that the shareholders can verify come from the company in question and haven’t been tampered with.
Copyright © Intellyx BV. Intellyx is an industry analysis and advisory firm focused on enterprise digital transformation. Covering every angle of enterprise IT from mainframes to artificial intelligence, our broad focus across technologies allows business executives and IT professionals to connect the dots among disruptive trends. Adobe and Microsoft are former Intellyx customers. None of the other vendors mentioned in this article is an Intellyx customer. No AI was used to produce this article. To be considered for a Brain Candy article, email us at pr@intellyx.com.
