By Carla Rudder
Lessons from a digital transformation success story
With digital transformation a priority for business leaders, examples of successful transformations are a great place to turn for inspiration. Jason Bloomberg details Best Western Hotels and 
Resorts’ recent $2 billion digital transformation in Forbes this week. The takeaways for other business leaders: focus on customers, identify and remove complexity that doesn’t provide value, and technology performance is paramount. Bloomberg says, “In the final analysis, digital transformation is all about disruption – how changing customer preferences and behavior are disrupting enterprise technology decisions to be sure, but also how digitally savvy organizations can disrupt their own markets.”
Read the entire article at https://enterprisersproject.com/article/2016/7/week-review-digital-transformation-insights-and-inspiration
