I came across an article from a couple of months ago by Jason Bloomberg in Forbes entitled, “Why Implement Cloud When Cloudwashing Will Suffice?” The article briefly describes adoption of cloud computing and the term “cloudwashing” – what vendors and customers are tending to do in order to get started with cloud computing. The article makes a lot of good points. Below, I highlighted a few of the points that stood out the most to me and added in some of my own thoughts.
Cloudwashing typically refers to vendors’ and service providers’ exaggerated marketing, where they label a product as “Cloud” even when such designation is either completely false or at best, jumping the gun on a future capability … But it’s not just vendors and service providers who Cloudwash – executives often exaggerate the truth as well … some CIOs are only too happy to put OpenStack or CloudFoundry on their Cloud roadmaps, secure in the knowledge that they will now be able to present themselves as forward-looking and Cloud savvy…
Read the entire article at http://blog.greenpages.com/cloud-computing/forbes-cloudwashing-article-a-few-key-points/.
