Last Wednesday, unusually severe weather at its Atlanta hub caused a massive disruption across the entire Delta Airlines fleet, leading to more than 60 diverted…
At the Dynatrace PERFORM customer conference today, Dynatrace CEO John van Siclen made this subtly provocative statement: your apps are your brand. In conversations about…
Brands are more than the sum of their brand elements – logos, colors, shapes, and the like. Brands are promises. Promises from a company to…