UBM’s Technology Group Wins Min’s Best of the Web Award for Excellence in Content Marketing

The winning content marketing program was for an integrated, multimedia program for CA Technologies. The campaign was designed to help CA provide thought leadership and customer […]

Stop Playing It Safe: 5 Risks Modern Marketers Should Take

By Taylor Mallory Holland If content marketing has taught us anything in recent years, it’s that old-school marketing doesn’t engage people unless they’re already interested in […]

Gigaom and the Question of Ethics and Advertising in News Business

By Daniel Green For instance, less than a month before Gigaom announced its closure, veteran journalist and political commentator for the Telegraph, Peter Oborne resigned from […]

GigaOm And The Death Of Editorial

Remember the old joke about the farmer who won the lottery? A reporter asked him what he’d do now, and he responded he’d just keep on […]