U.S. Bank Digital Marketing with Kittens, Puppies, and Babies

By Erica H. Chang

A really great article came out on Forbes today written by Jason Bloomberg.

http://www.forbes.com/sites/jasonbloomberg/2015/02/20/building-trust-with-digital-marketing-at-u-s-bank/

The article mainly focuses on the U.S. Bank’s recent digital marketing efforts led by Kelly Colbert, the company’s VP of Social Media.

My main takeaway was Colbert’s quote: “Digital used to mean just an  additional touchpoint. Now it’s a unique experience displayed on Pinterest, Instagram, YouTube, etc.”

Read the rest of the article at http://alittleclass.blogspot.com/2015/02/us-bank-digital-marketing-with-kittens.html.