Digital efforts at American Eagle Outfitters have been on overdrive for the last few years, culminating in the recent launch of its first responsive mobile…
L’esperienza del cliente rappresenta un aspetto centrale per il marketing: è il percorso compiuto da un anonimo visitatore (online o in un luogo fisico) che…
As today’s brands scramble to reinvent themselves for the digital age, they have two places to look for assistance: technology-oriented consulting firms and advertising/marketing agencies…
Every digital marketer knows how important social media are for supporting the overall customer journey. Which social media channel is the most important, however, may…
Brands are more than the sum of their brand elements – logos, colors, shapes, and the like. Brands are promises. Promises from a company to…
Notwithstanding my exhortations against digital marketing creepiness, B2C digital marketers love to circumlocute around the notion of the purchase. “It’s all about the customer journey!”…
By Taylor Mallory Holland If content marketing has taught us anything in recent years, it’s that old-school marketing doesn’t engage people unless they’re already interested…
For those of us old timers who rode the dot.com rollercoaster, an era some people have retroactively labeled Web 1.0, today’s notion of digital offers…
I’m sure many of you reading this Cortex are aware I also write a regular column for Forbes on digital transformation. What you don’t know,…
Nasdaq may be best known for their eponymous electronic stock market, but in reality they are a global technology firm with a complex, diverse offering.…
