As major brands get better at their digital and social media marketing, they risk alienating consumers, even when such enterprises understand that social media marketing…
Digital Transformation Moves Pharma ‘Beyond the Pill’, Forbes– “The pharma companies are trying to figure out what to do. The competitors are the generics: identical and…
Jason Bloomberg speaks to pharma executives and industry observers who believe top drug companies could soon focus more of their efforts on creating electronic health…
The Internet of Things (IoT) is getting personal. Wearables, ingestables, even implantables – devices that not only help us with our fitness, but can monitor…
