Seven Extreme Customer Centricity Tips for Digital Transformation

One of the most important tenets of digital transformation is that it’s customer-driven. In fact, the only reason technology is involved at all is because today’s […]

Communication with the Consumer Cuts Out the Creepy

The art of retargeting utilizing big data is nothing new—and yes, it can be a little bit “creepy,” as Jason Bloomberg explains in a recent article […]

The Big Data Marketing Creepiness Factor

We’ve all been there: on our lunch hour we surreptitiously visit our favorite My Little Pony fan site. Then hours later we bring our laptop to […]