An Intellyx Brain Candy Brief
CRM tools and the data they collect are primarily intended for sales and marketing personnel. For modern digital initiatives, however, the entire organization participates in a 360-degree customer view, from pre-sales to finance to customer service to warranty support and beyond.
As a result, such end-to-end digital efforts require insight into diverse data sets with different levels of structure, from traditional CRM data to social media feeds to transactional data, thus presenting big data challenges that traditional customer information systems are unable to manage.
To solve this problem, AllSight offers Customer Intelligence Management (CIM) with the ability to synthesize diverse data sources. In addition, CIM leverages machine learning to evaluate data confidence, with the ability to improve such confidence ratings over time.
As a result, AllSight CIM has the power to infer customer sentiment, for example, churn risk. In addition, its machine learning capability provides a next-generation approach to data stewardship that offers better scalability than traditional technologies can offer.
Copyright © Intellyx LLC. Intellyx publishes the Agile Digital Transformation Roadmap poster, advises companies on their digital transformation initiatives, and helps vendors communicate their agility stories. As of the time of writing, none of the organizations mentioned in this article are Intellyx customers. To be considered for a Brain Candy article, email us at pr@intellyx.com.
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