Big Data-Driven Innovation: Disruption vs. Optimization
The recipe for successful innovation: begin with a good measure of disruption. Add a heaping helping of talent, and don’t forget to mix in plenty of creativity. Finally, a pinch of intuition. Stir and bake. Recipe for innovation? Perhaps. But successful innovation? That’s another story. After all, whether an innovation will actually succeed — that is, meet or exceed its business goals — seems to require some unknown, missing ingredient to the mix.
The recipe above may include necessary elements, but taken together, they are still not sufficient to guarantee success…
Via Jason Bloomberg, WIRED
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