By Deepak Seth
Note that I am not talking about just renaming but “Rebranding” which implies focused efforts and initiatives to communicate a repositioning of our objectives in alignment with the new environmental realities, closely aligned with the business.
If you don’t like the term “Rebranding”, you can call it a “Makeover”
And I am not the only one seeing the winds of change (tsunami?) headed our way.
Jason Bloomberg says
Let’s simply cross off all references to EA from the org chart and corresponding business cards. Instead, let’s call the EA team the Center of Digital Excellence. Catchy, eh? It even comes with a handy if somewhat ironic acronym: CODE.
Read the entire article at https://www.linkedin.com/pulse/enterprise-architecture-dead-long-live-transformation-deepak-seth.
