VENDOR OUTLOOK: THE BATTLE BETWEEN GROWTH PLAYERS AND STARTUPS
If we look at the market as falling into three categories: incumbent players, growth players, and startups, my prediction for 2016 is that the battle between growth players and startups will reach a feverish pitch. Growth players are driving toward going public, or perhaps having recently gone public, are driving 
overall customer growth. The younger startups in the space, in contrast, are seeking to flesh out differentiated products that will position them to take leadership positions away from growth players in 2017 and eventually from the incumbent players as well. But for 2016, the battle will be for mindshare between the growth players and startups.
Jason Bloomberg
President, Intellyx
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