By Aternity
Now in its third year, The Mobile Playbook is heralded as a must-have resource, compiling the most compelling data from over 40 research and industry reports with a mix of original content and 
viewpoints from thought leaders. The 2016 edition includes exclusive insights from VDC Research, Intellyx, and ESG, along with commentary from APMdigest and 451 Research.
“The more a merchant is empowered with monitoring and then leveraging the entire customer journey, the better able the merchant will be to incentivize customers to participate. While retail is the most obvious example of this trend toward the digitization of the customer journey, any industry with human-to-human touchpoints has the same opportunities.” – Jason Bloomberg
Download the PDF at http://www.aternity.com/resources/2016-mobile-playbook/
