The 2016 Mobile Playbook

By Aternity

Now in its third year, The Mobile Playbook is heralded as a must-have resource, compiling the most compelling data from over 40 research and industry reports with a mix of original content and 2016-Mobile-Playbook-Imageviewpoints from thought leaders. The 2016 edition includes exclusive insights from VDC Research, Intellyx, and ESG, along with commentary from APMdigest and 451 Research.

“The more a merchant is empowered with monitoring and then leveraging the entire customer journey, the better able the merchant will be to incentivize customers to participate. While retail is the most obvious example of this trend toward the digitization of the customer journey, any industry with human-to-human touchpoints has the same opportunities.” – Jason Bloomberg

Download the PDF at http://www.aternity.com/resources/2016-mobile-playbook/

SHARE THIS:

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.