The winning content marketing program was for an integrated, multimedia program for CA Technologies. The campaign was designed to help CA provide thought leadership and customer 
education on DevOps. The campaign was targeted to midsize and large companies across all industries where software applications – from the mobile platform to the mainframe – play a key role in business innovation and competitiveness. Through a dynamic, multimedia plan that spanned nearly nine months, UBM Technology Group’s content marketing team helped CA educate readers, viewers and attendees about the growing application economy and the challenges and benefits of adopting DevOps.
“We’d like to congratulate UBM on this honorable recognition,” said Aruna Ravichandran, vice president of DevOps product marketing, CA Technologies. “UBM has been a great partner in helping us use a combination of online content and events to better engage with and help expand the knowledge of business leaders on the value and benefits of DevOps in today’s application economy.”
UBM Americas’ campaign was comprised of a variety of digital and live event components, including:
- Digital Content – targeted prospects before, during and after the company’s annual CA World event. Assets included an Executive Q-A, an infographic, a white paper, and on-site video interviews with CA executives.
- Executive Roundtables – a series of executive live roundtables around the country focused on real-world implications of DevOps.
- InformationWeek Elite 100 Conference – included a 45-minute executive briefing with CA executive Aruna Ravichandranand main stage panel participation.
- Full-Day Virtual Summit – UBM attracted thousands of registrants to hear about the state of DevOps from a variety of industry luminaries, including keynotes from “The Father of DevOps” Gene Kim, as well as Gartner and Intellyx analysts. There were 1,958 total qualified registrants.
Read the entire article at http://www.prnewswire.com/news-releases/ubms-technology-group-wins-mins-best-of-the-web-award-for-excellence-in-content-marketing-300285150.html
