I love all this digital hullaballoo, really I do. I love all these different trends and disruptions and turmoil. I especially love the confusion – it gives me something to write about.
But sometimes, I’ve just had enough. Especially when the digital disruption story starts repeating itself.
Take, for example, the unicorn meme. Unicorn, as in a VC-funded startup with a billion-dollar-plus valuation. You know, the Ubers and AirBnBs and Facebooks of the world.
It seems that every presentation, every talk, every press release compares whatever some DigiCloudDataTech startup is doing with Uber. Or AirBnB. Or Facebook. Like you’d ever come up with Uber. Or AirBnB. Or Facebook. Hearing about Uber or AirBnB or Facebook just one more time is going to make me pull what’s left of my hair out – and I still have most of my hair.
Read the entire article at http://www.righttimemarketer.com/2016/09/27/beware-digital-overload/.
Copyright © Intellyx LLC. Intellyx advises companies on their digital transformation initiatives and helps vendors communicate their agility stories. As of the time of writing, none of the organizations mentioned in this article are Intellyx customers.
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