An Intellyx Brain Candy Brief
Instart Logic is a Content Delivery Network (CDN) vendor who just announced an ‘ad integrity’ solution that foils ad blockers, thus improving the ability of online providers to appropriately monetize their advertisements.
Foiling ad blocking technology might seem an odd fit for a CDN vendor, but this offering highlights the ‘secret sauce’ that Instart Logic brings to the market.
All CDNs – Instart Logic included – offer sophisticated DNS-based routing algorithms, coupled with a globally distributed edge network of proxy servers. In addition to this increasingly commoditized infrastructure, Instart Logic also offers a ‘nanovisor’ – an optimized bit of JavaScript that Instart Logic includes in every page and app it serves to browsers and mobile devices.
This nanovisor gives Instart Logic control over the content it delivers to users on behalf of its clients, who include many major brands. Ad integrity is but one of the possibilities – one that directly improves Instart Logic’s customers’ bottom lines.
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