Innovation in the white-hot digital performance management (DPM) market continues to accelerate, and it was clear from this week’s Perform conference in Las Vegas that Dynatrace is setting the pace.

In fact, Dynatrace’s innovations are so cutting-edge and so flashy that on first glance they may seem to be gimmicks. For example, there’s Dynatrace UFO, a saucer-shaped device with flashing lights that one might confuse with a drone. But instead of flying, it provides status reports with patterns of red and green lights.

Or maybe the Digital Experience Center – a video wall that displays several of Dynatrace’s monitoring dashboards. If normal-sized screens are good, the reasoning might go, then large ones would be better, right?

And then there’s davis, the artificial intelligence (AI)-driven interface to Dynatrace’s deep, real-time knowledge about application and infrastructure performance. Interact with davis via Amazon Alexa’s soothing, vaguely British female voice, asking it (her?) such questions as “how are things today?” in order to solicit cogent, concise responses about recent problems with the digital infrastructure.

Gimmicky, perhaps – but there’s method to Dynatrace’s madness. Each of these innovations illustrates the vendor’s efforts to ‘consumerize’ IT.

Performance monitoring and management have heretofore been the sole domain of the techies. But digital performance management is inherently business – and customer – focused.

By adding dead-simple interfaces and corresponding interaction modalities, Dynatrace is opening up the world of DPM for the broader organization, and the techies as well, as everyone benefits from greater simplicity.

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Intellyx publishes the Agile Digital Transformation Roadmap poster, advises companies on their digital transformation initiatives, and helps vendors communicate their agility stories. As of the time of writing, Dynatrace is an Intellyx customer. None of the other organizations mentioned in this article are Intellyx customers. Dynatrace covered Jason Bloomberg’s expenses at Perform, a standard industry practice. Image credit: Jason Bloomberg.

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