By Ben Ice
Understand the power of social media amplification
To have to point this out in 2017 is surprising, but for a brand like United, it’s clear they had no idea.
“If no passengers had filmed the altercation on their smartphones and subsequently posted it to social media, then the event would have barely made the news,” says Jason Bloomberg on forbes.com.
“After all, airlines bump people all the time, and requesting the authorities to enforce such an expulsion is not that rare, either. In this case, however, the video was graphic and striking enough to go viral – and as a result, untold thousands or millions of people have had the chance to be outraged by a single incident,” Bloomberg says.
Read the entire article at https://www.marketingmag.com.au/news-c/united-airlines-pr-story/
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