Umajin: A Game-Powered Platform to Create Next Generation Digital Solutions

An Intellyx Brain Candy Brief

As an industry, we’ve been talking about the impact that consumer technologies have had on customer and employee expectations of enterprise applications — what we now refer to as the consumerization of IT — for quite some time. The result of this consumerization has been a steady march to more graphical, more intuitive and more interactive applications. Consumer expectations, however, have continued to increase and evolve, increasing demand for applications that look and feel like the very best consumer technologies.

Umajin believes that this next level of consumerization will require more advanced graphics, animation, and interactivity. This belief drove it to build what it calls its ‘digital solutions platform,’ therefore, on top of a gaming engine. Similar to enterprise-focused low-code environments, the company’s platform enables non-technical users to create these highly interactive digital solutions using a visual interface. At the same time, the platform allows for IT to create reusable functions and interconnections and ensure overall governance and security.

This unusual architectural approach enables it to create interfaces and digital engagement models (e.g., interactive digital agents) that would otherwise require custom development. Moreover, the company claims that the architecture also enables organizations to deliver what it calls ‘pixel perfect’ cross-platform support and to deliver applications that can run both online and offline. While not every enterprise application may need this level of visuality, interactivity or other game-like elements, Umajin provides a compelling method for delivering solutions that do.

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