Only last week an executive mentioned to me that the organization is so busy mapping the customer journey, they have lost sight of the employee journey. It is certainly not new that keeping staff happy is part of the formula for success if you consider the costs of disengagement, internal disruption and misalignment.4
A few years back, Institute President Charles Araujo described the scale of change required along organizational, structural and cultural dimensions to achieve customer-centricity and to enact new business models.5 His warning reminded me of the Pascale quote: “A butterfly is not more caterpillar or a better or improved caterpillar; a butterfly is a different creature.”
Digital today and tomorrow will be increasingly different. Few organizations are getting this right, if the research is to be believed.6
Read the entire article at http://www.institutefordigitaltransformation.org/comes-first-digital-transformation/.
