An Intellyx Brain Candy Brief

Across the enterprise landscape, there is plenty of chatter about digital disruption, the transformation of business models and optimizing the customer experience. As the talk goes, the customer is now in charge. And this is, indeed, true. But for most organizations, there is a big gap between the talk and the walk — especially as they adopt consumption-based billing models.

Aria Systems believes it can help. The company exclusively focuses on enabling and optimizing this business model transformation to various forms of recurring revenue models. In fact, the company supports over 2,500 different revenue and billing structures. These are business models and billing structures that most traditional billing systems cannot handle.

But this is about more than just enabling unique ways of billing a customer. The company believes its platform helps deliver an optimized customer experience — beginning long before the actual purchase transaction — and helps ensure that the organization sustains and protects the customer’s value throughout their journey. The company’s platform tracks over 300 customer actions, interactions, and inactions — what it calls ‘events’ — and enables organizations to automate activities to optimize the customer experience at any point along their journey, resulting in happier customers, higher retention and increased revenues.

Copyright © Intellyx LLC. Intellyx publishes the Agile Digital Transformation Roadmap poster, advises companies on their digital transformation initiatives, and helps vendors communicate their agility stories. As of the time of writing, none of the organizations mentioned in this article are Intellyx customers. To be considered for a Brain Candy article, email us at

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Subscribe to our Cortex & Brain Candy Newsletters!

Thank you for reading Intellyx thought leadership!

Please sign up for our biweekly Cortex and Brain Candy newsletters.

The Cortex features thought leadership on Agile Digital Transformation topics, and Brain Candy highlights disruptive vendors in enterprise IT.

We won't spam you and you can unsubscribe at any time.