At last week’s massive Dell Technologies World conference in Las Vegas – the revamped and expanded EMC World – Dell largely succeeded in rationalizing a complex, diverse product line.
To be sure, this rationalization was a tall order, combining EMC (now Dell EMC), VMware, Pivotal, and several other divisions under the Dell Technologies banner.
Much of the new Dell’s offering centers on on-premises infrastructure – the servers and storage that equip the data centers of the largest companies and governments on the planet.
Dell realizes, however, that its enterprise customer base is largely in a state of transformation – the digital transformation that promises to turn such behemoths into customer-focused, software-empowered organizations.
Dell’s challenge, however, is connecting the dots: how might this storage device or that server facilitate a customer-focused transformation among its largest customers?
True, the ‘digital transformation’ terminology splashes the marketing of everything from Dell Finance to the company’s impressive partner program and even leads the messaging on the Dell Technologies home page.
But in spite of all the marketing dollars, the end result remains a disconnect between the transformation-centric marketing messages and the hardware-centric, bits-and-bytes value propositions of the gear on offer.
Read the entire article at https://www.forbes.com/sites/jasonbloomberg/2018/05/06/dell-technologies-struggles-to-connect-it-infrastructure-to-digital-transformation/.
Intellyx publishes the Agile Digital Transformation Roadmap poster, advises companies on their digital transformation initiatives, and helps vendors communicate their agility stories. As of the time of writing, none of the organizations mentioned in this article are Intellyx customers. Dell Technologies covered Jason Bloomberg’s expenses at Dell Technologies World, a standard industry practice. Image credit: Jason Bloomberg.
