By Thinkers360

This is the big question. Too many leaders see digital transformation as a technology-driven exercise. The first rule is that digital transformation is something that will not be something you finish — at least not for the foreseeable future. Second, the primary context by which leaders should look at digital transformation is in terms of the transformation of business models, go-to-market strategies, and cultural transformation. From this perspective, I believe that most enterprises will only be at the beginning of their digital transformation journey three years from now.

–        Charles Araujo, Industry Analyst, Author & Professional Speaker,

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