By Aubrey Gross
Author: Charles Araujo, Intellyx
The digital experience has become a primary driver of business value and competitive advantage.
No matter the industry or whether you sell to businesses, governments, or consumers, your customers now expect a digitally-enabled customer experience that is simple, intuitive, and engaging.
The line between a digital experience that wows your customers, creates loyalty, and delivers increased revenue and margins, and one that sends them running for the doors, however, is getting harder to navigate.
The need to create an exceptional digital experience is now essential to every industry, but some industry sectors have been on the front lines of this evolution. One such industry is the retail sector. Under constant threat of disruption, retailers have responded by continually developing new digitally-powered experiences that transform customer engagement.
Working with its clients to create these types of exceptional digital experiences, Kony, a leading application development platform, shared with me six essential elements it identified that can help any organization, in any industry, do the same.
Read the entire article at https://www.kony.com/resources/blog/6-essential-elements-that-will-transform-your-digital-experience-and-wow-your-customer/?fbclid=IwAR1CijvMefbETJZNa7eA5M2ruSqNG7pOLUqADX1t9703bz8t9Ztra0X19F4
