By Sinu

The common thread seems to be serving its existing Prime customers, and maybe even luring in more members with a number of perks available at Amazon’s brick-and-mortar locations. It’s what Forbes calls, in the case of Whole Foods, “an omnichannel combination of online and in-store goods, where customers can come into their local Whole Foods and pick up their entire Amazon order – food, books, and everything else at once.” The article explains, “The synergies with Amazon’s technology are clear. ‘Amazon has an opportunity to give Prime members automatic entry in a new Whole Foods benefits program,’ says Brent Franson, CEO of retail analytics firm Euclid Analytics. ‘They could also offer the option to pay for groceries using the Amazon app, or sync your Alexa-made grocery list with your app while in-store.’”

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