By Charles Araujo
WeWork’s seemingly simplistic approach is having a profound effect on the market, leading enterprise organizations to try to replicate the sense of community, collaboration, and engagement it creates. Now competitors are fighting back with apps — and the implications as this plays out are relevant to enterprises everywhere.
Eight short years ago, the words “we” and “work” were innocuous enough. Today, the phrase WeWork can cause a range of emotions including awe, disdain, joy, and, at least for its erstwhile competitors (whose ranks are growing), fear.
Using what the New York Times called its “…recipe [of] an industrial chic aesthetic, some big common areas with comfy couches, free beer and piped-in pop music,” the company is rapidly moving beyond its co-working roots and is now undeniably transforming the otherwise staid commercial real estate market.
As the Times explored in its article, “The WeWork Manifesto: First, Office Space. Next, the World,” the company’s seemingly simplistic approach is having a profound effect on the market. Companies such as JPMorgan Chase and Siemens, according to the Times, are signing on as tenants, and organizations far and wide are attempting to replicate the sense of community, collaboration, and engagement that the company engenders.
Read the entire article at https://www.cio.com/article/3341997/it-industry/tapping-into-the-wework-effect-with-an-app.html
