An Intellyx Brain Candy Brief
We tend to talk about digital disruption solely in terms of how digital native startups have disrupted long-standing industries, but while that is true, it’s also too simplistic. The reality is that new technologies have enabled the evolution of business models giving customers new choices in how they interact and make purchases. Overwhelmingly, customers have voted with their pocketbooks as they have embraced these new, often more flexible and experiential models. One of the stars of this story has been the so-called consumption-based business models in which customers no longer purchase a product or commit to lengthy contracts, but instead pay only for what they use, when they use it.
The demand for these types of consumption-based experiences, in the form of subscriptions and other approaches, has left many enterprises struggling to adapt both their business models and their underlying technology stack to respond. It’s also raised the stakes on customer satisfaction and engagement as organizations move from what was often a multi-year touchpoint cycle to effectively having to resell their solution each month. In most cases, the legacy systems sitting at the core of these long-standing business processes are ill-equipped for these new consumption-based business models.
DigitalRoute has designed its consumption-based platform to help enterprises overcome this gap. Its platform sits between data sources (both traditional and new sources such as sensors and other IoT devices) and conventional business systems helping organizations collect, normalize, and aggregate consumption data, and then determine usage and apply business logic that enables new consumption-based business models. Coming from a long history working with the consumption-based models of the telco industry, the company claims that it has dealt with almost every challenge imaginable. As a result, it claims it created its platform to enable organizations to transform data of any type, and in any form, into usable information that will allow it to transform its business model to meet the demands of modern consumers.
©2019 Intellyx LLC. Intellyx advises companies on their digital transformation initiatives, and helps vendors communicate their agility stories. At the time of this writing, none of the organizations mentioned in this article are Intellyx customers. To be considered for a Brain Candy article, email us at pr@intellyx.com.
