By Erika Morphy
Given that, is there a case to be made that digital transformation should be any different? According to Jason Bloomberg, president of Intellyx that answer should be yes. Digital transformation is a software-
empowered, customer-driven business transformation where customer preferences and behavior drive enterprise technology decisions, he said. “As such, it is not a single technology project or even a collection of technology projects. The true effort behind digital transformation is organizational, and impacts how the business leverages technology, not the technology itself.”
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