By Christina Dieckmeyer
During a recent conversation, Ian Hawkins, editor at PEX Network sat down and asked Ed Maddock, CTO at iGrafx, and Charles Araujo,
Principal Analyst at Intellyx the key question on everyone’s mind – What is digital transformation?
The interview opens with Charles’ contrary definition of digital transformation – and why it’s not about technology at all. He explains why instead it’s really about a shift in power away from organizations and to their customers. He discusses how organizations can lever technology to drive this business transformation that is centered around the customer, giving them power and control.
SHARE THIS:
