By Diana Xhumari
“In the final analysis, therefore, we digitise information, we digitalise processes and roles that make up the operations of a business, and we digitally transform the business and its strategy. Each one is necessary but not sufficient for the next, and most importantly, digitisation
and digitalisation are essentially about technology, but digital transformation is not. Digital transformation is about the customer.” — Jason Bloomberg
That means technology should be invisible, resting in the background, and enabling the experience to be completely seamless. This makes the talks about products and solutions between different departments revolve around more natural language with less technical terminology as a barrier: How to keep the customers engaged and satisfied — in other words: retain them.
