By Francesca Valli
Digital pressure
CEOs must feel the pressure to digitally transform the organisation as the hype around it explodes. Behind the hype there is, however, an effective need to transform and bring digital tools to the service of the organisation, making it stop ‘doing stupid things’ [2]. to customers, vendors, employees. This need is rendered urgent by the 
competition, the economy, the way we live and do business now, impacted by the social media practices that have taken over our personal space and now impinge on our work space, and, finally, is accelerated by COVID-19 in this disruptively unusual 2020.
In his blog on digitisation, digitalisation and digital transformation [3] aimed at unpacking, unpicking, systematising the definitions, Jason Bloomberg, consultant and blogger at Forbes, says:
‘This question is more than a semantic exercise […]. In reality, people are confusing them [the three definitions] in ways that shortchange the power and importance of digital transformation, thus putting the very survival of their organizations in peril’.
Definitions matter, clarity matters and confusion in this space is literally endangering the organisation. This ought to make CEOs sit up and listen.
The criticality of business change…
… more important than ever, given the urgency of digital to the survival of the organisation. What follows are just a few of the interventions, blogs, webinars we have seen and liked, recently, and that together make a compelling argument for business change.
Jason Bloomberg, again:
‘In reality, digital transformation requires the organization to deal better with change overall, essentially making change a core competency as the enterprise becomes customer-driven end-to-end’.
