By David Libby
Results
The 2pinz team conducted a messaging workshop with the executive management team to craft the corporate positioning that would guide all internal and external communications.
On the heels of the Microsoft announcement naming CloudSimple the vendor of choice for Azure, Dell’s Virtustream emerged as a strong competitor for the Azure business. 2pinz preemptively addressed this threat through securing media placement in IT Pro Portal and SmarterMSP to showcase the superiority CloudSimple’s Native Cloud Platform over Virtustream’s legacy hybrid solution.
To solidify credibility that CloudSimple’s technology was fully baked and implemented, 2pinz secured a placement for a customer interview with TechTarget’s SearchCloudComputing. Leveraging CloudSimple’s proprietary IP and capabilities, 2pinz successfully positioned the start-up as the creator of the “VMware-as-a-Service” category including a blog post in Intellyx.
