By Maarten Jansen
#3 Digital transformation: the really tough one
Digital transformation has various definitions, and many are closer to how we would define digitalization. The problem is most people are still thinking too much about processes, and not about mindsets. For me the key to thriving in the digital era requires going a little deeper by embracing fundamental and deeply strategic change to your businesses well beyond the adoption of any technology. IT analyst Jason Bloomberg captured the way we define it pretty well: “The customer-driven strategic business transformation that requires cross-cutting organizational change as well as the implementation of digital technologies.”
Digital transformation starts with asking questions like:
It’s exactly this type of thinking that creates the agility needed to thrive in the digital age. And that is precisely the area where thought leaders like Eric Ries operate. If you haven’t heard of him, we can strongly recommend you his book “The Startup Way” which provides a really solid framework on how to make this type of continuous change a core competency for businesses of any size.
By now you’re probably left thinking, “That’s great and all, but what should my business be doing?”
We were just getting to that.
