You Bought Into Design Thinking. But You’re Missing Its Full Potential. Here’s How to Bring it to Life.

White paper for Skuid by Charles Araujo

When it comes to design thinking, I remember two particular moments of joy

The first was when I initially encountered it. Being an IT professional who seemed to naturally look at things differently, it was a breath of fresh air —an approach that validated my ideas and said maybe I wasn’t so crazy after all.

The second moment was when I was wandering the expo floor at a major tech company’s annual conference. There, underneath a massive sign that might as well have been in flashing neon, was an entire area devoted to the concepts of design thinking and human-centered design.

Our moment had arrived.

I say “our” because if you’re reading this, you’re a convert as well. You understand the power that design thinking and human-centered design have to help organizations transform themselves to compete in the experience economy. And that’s a fantastic thing.

But there’s a problem.

Read the entire white paper here.

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