BrainBlog for Zoho by Jason Bloomberg
Emirates Logistics India is part of a diversified business group of companies which has been growing its presence in the Middle East, Africa, Asia, and the Indian subcontinent.
The group operates in several industries, including shipping logistics, supply chain, retail, travel and tourism, information technology, financial services, hospitality, education, and manufacturing. It’s headquartered in Dubai and operates in over fifty countries.
Emirates Logistics India has its head office in Mumbai and operates across India. The company has achieved substantial business value from the custom applications its small team implemented with Zoho Creator. Here is its low-code story.
Ramping up with Zoho Creator at Emirates Logistics India
Zoho Creator is a low-code development platform that enables businesses to quickly build custom applications without needing extensive coding knowledge.
Emirates Logistics India’s tech team used Zoho Creator to improve the company’s operations by improving efficiency, streamlining workflows, and reducing manual errors.
The company has a four member IT team. Gaurav Kakkar, system process manager, currently handles most of the development in Zoho Creator by himself, with the support of one another colleague.
The team evaluated multiple platforms, eventually choosing Zoho Creator because it provided both cost and support advantages. In addition, Zoho offered Emirates Logistics India training at no additional charge, which enabled the team to quickly ramp up product development during the trial phase.
Emirates Logistics India implemented Zoho Creator in 2018. At that time, the company’s objective was to enhance productivity across the organization. Company leadership also wanted software that would give them the flexibility to continue development as the organization used the new software.
The first application the team developed in Zoho Creator was the Ocean Module. The Ocean Module bridged the front office (customer support) and back office.
The goal of the app was to increase productivity, helping the customer support team focus on getting work done by talking to customers about new business. This also helped Emirates Logistics India reduce their dependency on email, where the chances of mistakes were higher.
More recently, Emirates Logistics India has used several Zoho Creator modules to connect its EMITRACK front-office application. For example, customers receive live email alerts from the system. The same milestones are available in their mobile application.
The application also provides the transparency necessary to see which salesperson a customer spoke with and on which date. Customers can also schedule meetings through the app itself, so the salesperson can connect with them directly.
The app also enables customers to search ports around the world. If a customer wants to ship to a particular country, they simply type the name of the country and the app will show them all the ports in the vicinity.
Read the entire BrainBlog here.
