Intellyx BrainBlog for Camunda
Achieving the Customer Benefits of Digital Transformation
Perhaps more than any other industry, telecommunications suffers under the burden of numerous technology silos. These silos, in turn, lead to siloed customer channels across a plethora of business and consumer services, as well as marketing campaigns, product offers, and point-of-sale capabilities.
Telecom business stakeholders, however, are only too aware that they require customer-facing processes that support end-to-end customer journeys. After all, customers don’t care about technology silos or disparate customer channels. They care about obtaining the services they require with a minimum of hassle.
How to achieve this journey-centric vision for digital transformation within the constraints of the telecom technology landscape, however, has proven to be more challenging than expected. Telcos around the globe have made many wrong turns on the difficult path to modernization.
Putting process orchestration at the center of this challenge, of all the approaches telcos have attempted, has proven to be the glue that finally brings the right capabilities to the customer journey – to the benefit of business and consumer customers alike.
Click here to read the entire article.
