Generative artificial intelligence may be the hottest topic in enterprise information technology circles these days, but it was only part of the story at this past week’s massive Amazon Web Services re:Invent conference in Las Vegas, both within Amazon.com Inc.’s AWS and among exhibitors.
AWS certainly touted its gen AI offerings. In particular, it is taking a “bring-your-own-model” approach to gen AI, hoping customers will leverage the Amazon Bedrock service with their foundation model of choice.
The company hopes customers will choose one of the Amazon Titan family of models. However, unlike competitors hawking a single model family, AWS welcomes several popular foundation models.
Perhaps the most exciting gen AI news from AWS is the Amazon Q gen AI-powered assistant. Q is surprisingly diverse and powerful, providing assistance to many people in different roles in their organizations, from human resources to finance to IT. Developers can even use Q to generate SQL or build data pipelines with nothing but natural language prompts.
Where did Q get its name? The AWS party line is that they named it after James Bond’s Q: inventive but exasperated. But the buzz at the show was that the name came from Star Trek’s Q: omnipotent but juvenile. You be the judge.
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