Deliverables that deliver results.
Content marketing is the key to every inbound marketing strategy – and the rule of thumb is that two-thirds of any B2B content marketing effort should be third-party content.
Intellyx fills this need with engaging, thought-provoking writing and speaking that positions Intellyx’s customers as thought leaders in disruptive, dynamic markets.
The end result: greater brand visibility and inbound qualified leads.
Intellyx Content Marketing Services
Promotion and brand awareness are an integral part of everything Intellyx produces for its customers. All Intellyx-created content (as well as certain subscriber-created content) goes through a multi-step publication and promotional process that leverages our social media reach and extensive list of opt-in news subscribers.
Intellyx retains all copyrights and final editorial control of any articles or media we produce, though we do review everything we make to keep it aligned with our clients’ goals. Finished articles or assets can be published both on your site and ours, or produced as collateral or a PDF on your brand livery, or ours.
BrainBlog Posts
BrainBlog posts are generally 800-1,000 words long, and can be published on the Intellyx site, the customer’s site, or both, as well as placed or syndicated on external publications. After a planning call, Intellyx writes the post and gives the customer a single review pass before it goes live. Intellyx can also provide a pdf version in the Intellyx template.
125 IQ Points
Webinars / VIRTUAL EVENTS
Webinars include one Intellyx analyst participating on the customer’s one-hour webinar. They include one preparatory call and one dry run. The usual format is for the analyst to present for about 20 minutes, followed by a product person, followed by Q&A. Intellyx promotes all webinar participation on social media.
300 IQ Points
Infographics
Infographics include the text content and outline for an infographic (but not the graphic design itself). This deliverable includes planning, research, development, production (in conjunction with customer’s designer), and promotion of the infographic.
175 IQ Points
White Papers
White Papers, Ebooks, and Customer Case Studies are generally 2,000 – 2,200 words long, and are typically published in pdf form on the customer’s site. Intellyx promotes them by posting an excerpt with a link to the registration page on the Intellyx site and on social media.
After a planning call, Intellyx produces an outline and revises it until it meets the customer’s needs. Then Intellyx produces a draft of the paper that can go through up to three revision passes until it’s final.
White papers can be published in either the Intellyx design template or the customer’s design template.
350 IQ Points
Each additional customer (case study) 50 IQ Points
Day of Advisory
Intellyx will provide one or two analysts for a full-day session at the customer’s location in the US.
Goals of advisory as well as required preparation and deliverables to be decided jointly between Intellyx and customer, and typically includes in-depth review of customer’s messaging and go-to-market strategy with specific tactical advice on how to adjust and augment existing marketing messaging and strategy to address any identified gaps.
Customer must cover analyst travel expenses. Intellyx will also provide in-person advisory outside the US at an additional cost.
300 IQ Points (One Analyst)
550 IQ Points (Two Analysts)
Keynotes
Each keynote includes preparation and delivery of a keynote presentation by one analyst for up to one hour of time.
One Intellyx analyst will attend one day of the event (up to two days for subscribers), and will participate in Q&A, discussions, networking, dinner, and/or a panel (as speaker or moderator) as requested by the customer.
Intellyx will promote the event appearance. For some events (including multiple-day customer conferences), Intellyx may also cover the event for external publications.
Customer must cover analyst travel expenses. Intellyx will also provide keynotes for events outside the US at an additional cost.
400 IQ Points (In US)
Video Packages
An Intellyx analyst will talk with the client or customers to produce an informative video asset ready for marketing and social media sharing. Typically these are done as a form of conversational, online remote video, but since production values and demands vary widely, we may scope additional point costs if needed for specific scripting, graphics development or in-person studio appearances. Includes up to 2 30-minute pre-show planning calls, one run-of-show outline review pass, and one post-edit acceptance review (if necessary).
Talkshow Video - 300 IQ Points Commercial Video - 500 IQ Points
PODCAST
Customer appearance on a 15-30 minute audio podcast with an Intellyx analyst interviewer, or Intellyx analyst appearance on a vendor’s podcast. Content informal. Audio file and transcript can be carried on multiple podcast channels, the Intellyx YouTube channel (video optional) and blog feeds. Alternatively, customer may provide one or two 50-100 word statements for the host to read on air, with sponsor links in the show notes.
200 IQ Points
HOURLY ADVISORY
Just want to talk? That’s fine.
Intellyx will provide two analysts for one hour of advisory via phone or online meeting to any non-subscribing client (as subscribers are entitled to such advisory as a benefit of their subscription). During that time, Intellyx analysts will provide any advisory available to subscribers.
50 IQ Points (1-2 Analysts)
Influence Quotient (IQ) Package Pricing
The cost of the a la carte IQ Packages are as follows. For further discounts, purchase an additional IQ Package as part of an Influence Subscription.
Small IQ Package
- 500 IQ Points
- Represents a 5% package discount
- Price also reflects 10% up-front payment discount
Medium IQ Package
- 1,000 IQ Points
- Represents a 10% package discount
- Price also reflects 10% up-front payment discount
Large IQ Package
- 1,500 IQ Points
- Represents a 15% package discount
- Price also reflects 10% up-front payment discount
Request an IQ Points Proposal
Interested in one of the packages above, or want Intellyx to build you a custom IQ Points quote to fit the exact deliverables you need? We do this all the time – just ask!
