Digital Transformation Moves Pharma ‘Beyond the Pill’, Forbes– “The pharma companies are trying to figure out what to do. The competitors are the generics: identical and cheaper. The pharmas have to provide value beyond the drug itself,” says Erik Pilkington of McCann Health. Most of these services are digital including wellness programs and chronic disease management platforms. 
There’s a popular belief that in the future, pharma will be paid on patient outcomes as opposed to pills and these value adds could be one more step in that direction.
Read the entire blog post at http://epharmasummitblog.iirusa.com/2014/08/epharma-buzz-news-latest-pharma-822.html.
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