Here’s a simple exercise in marketing ROI. Let’s say your all-in cost for exhibiting at a conference is $100K. You collect 20 leads at the…
Friends of Intellyx Advice for Technology Marketers Congrats! You just got a new BrainBlog from Intellyx. Or, you wheedled a generously written article from your…
The winning content marketing program was for an integrated, multimedia program for CA Technologies. The campaign was designed to help CA provide thought leadership and…
By Taylor Mallory Holland If content marketing has taught us anything in recent years, it’s that old-school marketing doesn’t engage people unless they’re already interested…
By Daniel Green For instance, less than a month before Gigaom announced its closure, veteran journalist and political commentator for the Telegraph, Peter Oborne resigned…
Remember the old joke about the farmer who won the lottery? A reporter asked him what he’d do now, and he responded he’d just keep…
By Erica H. Chang A really great article came out on Forbes today written by Jason Bloomberg. http://www.forbes.com/sites/jasonbloomberg/2015/02/20/building-trust-with-digital-marketing-at-u-s-bank/ The article mainly focuses on the U.S.…
When you think of a bank like U.S. Bank, the fifth-largest bank in the United States with a history dating back to 1863 (a division…
Quick quiz: why did I write this article you’re reading right now? I’m not getting paid a cent for writing it. I’m not pitching any…
