Five Ways You Need to Think Differently About Applications

In a world in which the customer experience is the chief driver of business value and competitive differentiation, we need to look at the process of […]

The CIO Business Case for Citizen Development

Citizen Development offers CIOs the ability to solve two of their greatest challenges: development capacity and creating better engagement through automation. They should, therefore, embrace it and make it a core part of their technology strategy

Neura: An AI Engine Enabling “User Awareness” to Transform the Customer Experience

An Intellyx Brain Candy Brief How can organizations use data to enhance the customer experience and engage with their customers or constituents at the just the […]

hybris: Raising Awareness (PAN Communications Case Study)

TARGET Raise awareness for hybris as the leading front end solution inside SAP’s Customer Engagement and Commerce (CEC) platform. ENGAGE Through a series of product launches, […]