How the Customer Experience Killed Shadow IT

The reason we are no longer discussing shadow IT is not because there is an insignificant amount of IT-type activity occurring outside of the IT function. It’s just that the most progressive IT leaders have accepted them as legitimate IT functions and have welcomed them in from the shadows.

The Digital Experience Platform and Its Role in Digital Transformation

Digital transformation has reached the tipping point. Everyone now understands that they must transform. But amid all the fervor and hype, it is easy to lose […]

SURVEY CONFIRMS – SMES ARE LAGGING WITH DIGITAL TRANSFORMATION

By Mathias Tölken It is important to start with a mindset change and realise that the ultimate playing field for Digital Transformation will be in VP3 with CX […]

What Marketers who Care about CX Can Learn from IT

Customer experience (CX) is a hot topic in digital circles as well as more traditional marketing conversations today. In spite of such focus, however, most people […]