Digital transformation has reached the tipping point. Everyone now understands that they must transform. But amid all the fervor and hype, it is easy to lose sight of what is at the center of digital transformation: the customer.

The customer is the star in the story of digital transformation. As such, the customer experience is critical. An organization’s ability to engage and thrill its customers — along with the employees and partners who must serve them — is a cornerstone of digital transformation.

As organizations have come to this realization, a new type of platform has risen to help organizations create and manage the customer experience: the digital experience platform.

When organizations leverage this new platform effectively, it is the on-ramp to digital transformation.

To download this white paper, please click http://www.stantive.com/DXP-and-its-role-in-Digital-Transformation-Whitepaper (registration required).

Copyright © Intellyx LLC. As of the time of writing, Stantive is an Intellyx customer. None of the other organizations mentioned in this article are Intellyx customers. Intellyx retains final editorial control of this paper.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our Cortex & Brain Candy Newsletters!

Thank you for reading Intellyx thought leadership!

Please sign up for our biweekly Cortex and Brain Candy newsletters.

The Cortex features thought leadership on Agile Digital Transformation topics, and Brain Candy highlights disruptive vendors in enterprise IT.

We won't spam you and you can unsubscribe at any time.