Digital transformation has reached the tipping point. Everyone now understands that they must transform. But amid all the fervor and hype, it is easy to lose sight of what is at the center of digital transformation: the customer.

The customer is the star in the story of digital transformation. As such, the customer experience is critical. An organization’s ability to engage and thrill its customers — along with the employees and partners who must serve them — is a cornerstone of digital transformation.

As organizations have come to this realization, a new type of platform has risen to help organizations create and manage the customer experience: the digital experience platform.

When organizations leverage this new platform effectively, it is the on-ramp to digital transformation.

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Copyright © Intellyx LLC. As of the time of writing, Stantive is an Intellyx customer. None of the other organizations mentioned in this article are Intellyx customers. Intellyx retains final editorial control of this paper.

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