Online Sales of Business Tariffs in Telecommunications – From the Cross-Channel Reality to an Omnichannel Vision

By Martin Schmidt The biggest obstacle for implementation of our omnichannel vision is the existing organizational and logistic dividing lines between the various distribution channels for […]

Learning more about omni-channel retail

By Marc Abraham I recently did an online retail course and one of the first things that our teacher Ian Jindal said was: “forget thinking about retail […]

Omnichannel Digital Transformation for Everyone

With the explosion of consumer technology options, digital transformation has upended retail more so than any other industry. From the retailer’s perspective, every device, every app, […]

Five of the latest marketing buzzwords and what they actually mean

Instead of multichannel, which would be an accurate way to describe marketing on a range of platforms, the industry has now moved to the buzzword ‘omnichannel’. […]