Instead of multichannel, which would be an accurate way to describe marketing on a range of platforms, the industry has now moved to the buzzword ‘omnichannel’. What does it actually mean? 
According to tech expert Jason Bloomberg at Forbes.com, omnichannel marketing “represents more than simply adding mobile and social media to the mix. It heralds an interconnectedness among touchpoints that from the perspective of the consumer, blurs the distinction among channels.”
Read the entire article at http://www.ambosdigital.com/five-latest-marketing-buzzwords-actually-mean/.
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