BrainBlog posts are generally 800-1,000 words long, and can be published on the Intellyx site, the customer’s site, or both, as well as on social media. After a planning call, Intellyx writes the post and gives the customer a single review pass before it goes live. Intellyx also provides a pdf version in the Intellyx template.
125 IQ Points
Webinars include one Intellyx analyst participating on the customer’s one-hour webinar. They include one preparatory call and one dry run. The usual format is for the analyst to present for about 20 minutes, followed by a product person, followed by Q&A. Intellyx promotes all webinar participation on social media.
300 IQ Points
Infographics include the text content and outline for an infographic (but not the graphic design itself). This deliverable includes planning, research, development, production (in conjunction with customer’s designer), and promotion of the infographic.
100 IQ Points
Intellyx will provide one or two analysts for a full-day session at the customer’s location in the US.
Goals of advisory as well as required preparation and deliverables to be decided jointly between Intellyx and customer, and typically includes in-depth review of customer’s messaging and go-to-market strategy with specific tactical advice on how to adjust and augment existing marketing messaging and strategy to address any identified gaps.
Customer must cover analyst travel expenses. Intellyx will also provide in-person advisory outside the US at an additional cost.
300 IQ Points (One Analyst)
550 IQ Points (Two Analysts)
Competitive Analyses are written deliverables that analyze a customer’s entire product portfolio. Using customer briefings and independent research, Intellyx will deliver:
Market Sector Map: Identifies the markets in which the customer is presently competing.
Participant Analysis: The key characteristics, buyer personas, and competitors in each market sector.
Competitive Positioning Summary: For each product within each market sector.
950 IQ Points
Competitive Assessments are written deliverables that assess a particular product’s competitive positioning in the market sectors in which it competes. Based upon in-depth briefings and additional independent research, Intellyx will deliver:
Detailed Competitive Analysis: Identifies key desired market characteristics and compares the selected product against these characteristics and in relation to key competitors.
SWOT Analysis: Identifies the key strengths, weaknesses, opportunities and threats for the selected product.
250 IQ Points (Per Product)
White Papers, Ebooks, and Customer Case Studies are generally 2,000 – 2,400 words long, and are typically published in pdf form on the customer’s site. Intellyx promotes them by posting an excerpt with a link to the registration page on the Intellyx site and on social media.
After a planning call, Intellyx produces an outline and revises it until it meets the customer’s needs. Then Intellyx produces a draft of the paper that can go through up to three revision passes until it’s final.
White papers can be published in either the Intellyx design template or the customer’s design template.
325 IQ Points
Keynotes include the participation of one Intellyx analyst at a customer event in the US. Each keynote includes the following:
Preparation and delivery of a keynote presentation of up to one hour in length. Intellyx will work with its customer to finalize content for the presentation.
One Intellyx analyst will attend one day of the event (up to two days for subscribers), and will participate in Q&A, discussions, networking, dinner, and/or a panel (as speaker or moderator) as requested by the customer.
Intellyx will promote the event if customer wishes. For some events (including multiple-day customer conferences), Intellyx will also cover the event for Forbes and/or IDG.
Customer must cover analyst travel expenses. Intellyx will also provide keynotes for events outside the US at an additional cost.
500 IQ Points (In US)
Intellyx will expand and amplify a subscriber’s social reach both with Intellyx-created content as well as the customer’s content and social marketing activities. This service generates approximately 1,000 new Twitter followers per month, plus a corresponding increase in social engagement across LinkedIn and other social channels.
In addition, this service will extend the customer’s social reach to as many as 200,000 IT leaders around the world. To achieve this goal, the Intellyx social team will co-manage a new or existing social identity and curate relevant and targeted content to grow the customer’s follower base. Intellyx will also engage other high profile industry influencers to expand the reach of the customer’s content profile.
The Social Amplification service is sold per quarter, and is available to Influence Subscribers only.
250 IQ Points (Per Quarter)