TARGET
Raise awareness for hybris as the leading front end solution inside SAP’s Customer Engagement and Commerce (CEC) platform.
ENGAGE
Through a series of product launches, including its new Marketing Platform and Billing solution, and compelling thought leadership articles, PAN designed an aggressive PR program that quickly appealed to its target audience of marketing and commerce professionals as well as increased visibility over key competition.
AMPLIFY
Leveraged key “Digital Transformation” messaging to secure mainstream attention of hybris with industry influencers Christine Crandell (Huffington Post), Jason Bloomberg (Forbes) and Bob Thompson (CustomerThink) as well as media, including VentureBeat, CMSWire, CMO.com, AdExchanger, Chain StoreAge & DestinationCRM.
NAILED KEY MESSAGING
“hybris: Bringing Digital Transformation To SAP” -- Forbes
Read the entire article at http://www.pancommunications.com/assets/hybris-raising-awareness.pdf.
